A spotter that explains the principles of why SEO and SEM is required and how to start your business with success by utilizing the right SEO.
Who is this for?
If you are a webmaster who is just about to start his/her first online business or business online , you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be successful online, than it had been some years ago. The main constituent that influences your success is that most business or web site proprietor do not know anything (useful) about search engine optimization (SEO) and/or search engine marketing (SEM). These terms are wide-spread, thus far, a lot of people just know of it as a way to get ranked high in the search engines.
There are many of webmasters and web site owners who would like to know more about SEO strategies in order to start their business. If you have enough monetary resource to get a SEO company to do the promotional work for you, you would probably not sift through the internet and find out more about SEO, unless you are eager to memorize more and more. So this article is primarily for people that begin with SEO and want to know more about the strategies to not only rank high in the search engines, but also prosper and do well in comforting visitors or prospects.
Why do I need SEO & SEM to rank high?
Why do online oweners and web sites do need to promote their web sites good well these days, unlike some years ago, when everyone was about to submit to a few of the accomplished directories and was seeing an increase in traffic through dispersive the word. The answer is: A few things have changed. The search engines have developed very complex algorithms in order to look for web sites and infract them from the non-relevant web sites. These algorithms are quite complicated and not publicized to anyone exterior of the search engines.
The problem is that, in to achieve more rankings and traffic, you need to prove your web site to be trustworthy and relevant for the world. Relevance can be found through search engine optimization, whereas trustworthiness is obtained in the marketing of your site of your web site to other relevant and related to web sites. There are theories about a so-called sandbox or trustbox that is used by Google, however, they have never been said to be true to be existing to 100%. This sandbox theory claims that every new web site is put in a box for a specified probation period. While in the box the site is not ranked well and does not receive a PageRank. The trustbox theory claims that the probation period is more potential to be formed by trusted and relevant back links.
Whether one of these theories is real or not, fact is that you need to optimise your business for the search engines and then promote it. The main sentiment is that you should try to gain as many one-way links as imaginable. One-way links, also referred to as inbound links, or back links without your site to be linking back to that site. In past the so-called reciprocal links used for ever in order to build your linking and prove your trustworthiness and/or relevance. However, these days, one-way links are more than appreciated and worth it!
How to approach? How to gain one-way links and kick start my business now?
This is a very complex topic and it is impossible to tell you about any existing and proven connive at once. Nevertheless there are some easy but time overwhelming ways to kick start your business or web site with SEM. Before everything can lead off, however, you should first optimize your website. There are some resources on the internet that tell you about optimization etc.
After you are done with it, promote your web site with SEM to (free) web directories first. Web directories provide you with one-way links without the need to link back to them. Well, in fact there are a lot of directories that require reciprocal links back, but these are not the ones you should submit to. Submit to SEO & SEM friendly free web directories first, apart from the Open Directory Project/DMOZ. Then after you have done this exhausting work, write quality articles and spread them. Be active in forums. write a blog relating to your area and regularly write in it to attract readers and prospects. These are one of the main sources for getting your first traffic and back links, which levy en masse your PageRank with SEM.
Now go on and find out about the mixture of mistakes you can do while optimizing and promoting: Over Optimization.
